Commercial Contact
SPONSORSHIP
If you are interested in sponsoring the Rat Race Series or individual city events, please contact Elaine Mayhew on 0203 195 0185 or email jim.mee@ratraceadventure.com
EVENT VILLAGE CONCESSIONS
If you are interested in taking out stand space at the Rat Race Event Village, please email jim.mee@ratraceadventure.com
THE RAT RACE URBAN ADVENTURE CHALLENGE 2010 COMMERCIAL PROPOSITION:
- Attracting over 3500 competitors between events in London, Edinburgh, Bristol
- Connecting with an ambient audience of over 100,000 people in the heart of 3 vibrant UK city centres
- Six unforgettable weekends this summer
- PR results have shown 75 million people reached annually by national and international TV, radio, web and print press, including Channel 4, BBC London TV,
- The Telegraph, The Times, The Observer, Men’s Fitness, Runner’s World, Metro, The London Paper, Sport, London Sport, Go Active Magazine and a whole host of other publications
- Huge online community and high Google rankings from www.ratraceadventure.com
ABOUT THE RAT RACE
- “Urban Adventure Race” with thousands of participants biking, kayaking, abseiling, running, climbing and navigating their way around cities
- City centre event villages with content typical content of live stage, big screen, public entertainments, urban sports demos + retail concessions.
- Innovative, exciting, cult brand – customer demographic of 25 – 45 ABC1 professional consumers of both sexes
- Massive media engine for local and national press: TV; radio; magazine; dailies; web; dedicated full-time PR agency in support

